Button Color Test: Red beats Green @bokardo

Each of the colors we chose, green and red, have interesting connotations. Green connotes ideas like “natural” and “environment” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement.

The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching. Red, in general, is not used as a button color nearly as often as green.

So which color would convert more people to click? Would it be green, which connotes “Go”, or red which connotes “Stop”? Would those connotations actually affect whether or not people clicked?



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